The Investor’s Secret Weapon: Selecting with Criteria

In the thrilling world of investing, where fortunes can be made and dreams can be shattered, having a solid strategy and selection criteria is like having a map in uncharted territory.

It’s no secret that successful investors don’t just throw darts at a board and hope for the best; they have a set of selection criteria that guide their decisions.

These criteria are not just a mundane checklist, but a secret weapon that adds value, mitigates risks, and turns investing into a strategic art.

So, buckle up as we dive into the captivating realm of investing criteria, where managing risk, making informed decisions, eliminating procrastination, and achieving remarkable results take center stage.

1. Managing Risk: The Ultimate Balancing Act

Imagine you’re on a tightrope, teetering between a pit of losses and the heights of success.

That’s what investing can feel like without proper criteria. Having well-defined selection criteria is like your safety net. It ensures that you don’t put all your eggs in one basket, effectively diversifying your investments.

When you have a clear set of criteria that a potential investment must meet, you’re more likely to avoid hasty decisions driven by emotions.

balancing act

Consider Jane, an investor who stumbled upon an enticing startup with little to no research. The allure of quick gains clouded her judgment, and she invested a significant sum. Unfortunately, the company faced unforeseen challenges, and her investment plummeted.

Now, picture Tom, another investor with meticulous selection criteria: stable financials, strong leadership, and a proven business model. Tom’s approach would likely lead him to more reliable investments, reducing the risk of substantial losses.

One of the most common reasons I hear from people for why they don’t invest is a fear of making a mistake. Having a proven set of criteria that informs your decision-making is a clear solution to this fear.

2. Repeatable Decision Making: The Power of Consistency

Imagine being a chef who creates a masterpiece without following a recipe. Your chances of recreating that dish are slim to none.

Similarly, investing without criteria is like trying to replicate success without a blueprint. Having a consistent set of selection criteria allows investors to make informed decisions time and time again, leading to a higher probability of success.

Think about Mike, an investor who thrived during bull markets but faltered during downturns. His lack of consistent criteria meant he didn’t know when to sell or hold, resulting in missed opportunities and losses.

On the flip side, Emily, armed with a clear set of criteria, navigated both bullish and bearish markets successfully. By adhering to her criteria, she made rational decisions irrespective of market sentiment, leading to more balanced and sustainable results.

Success with investing comes when you are consistent. Being consistent includes your decision-making and your application. When you have criteria that you can follow, being consistent becomes straightforward, and profitable.

3. Eliminating Procrastination: The Time-Saving Elixir

We’ve all been there—faced with a tough decision, we postpone it until it’s too late.

Investing without criteria can lead to chronic procrastination, where the fear of making a wrong decision paralyzes you. Having a set of well-defined criteria eliminates this hesitation and streamlines the decision-making process.

Picture David, an investor who constantly delayed his investment decisions due to the overwhelming choices and uncertainties. His lack of criteria made every investment seem like a shot in the dark.

criteria and procrastination

Now envision Sarah, who had a clear checklist of criteria that a potential investment had to meet. This empowered her to quickly evaluate opportunities and take action without the burden of overthinking. As a result, Sarah seized timely opportunities and benefited from her proactive approach.

Another of the big reasons that people tell me why they haven’t been investing is a lack of time. Having defined criteria that inform your decisions means investing doesn’t have to be a big time consumer.

In fact, I teach a method that can have your investing activity done in just an hour a month. Now who doesn’t have an hour a month to grow their wealth?

4. Improving Results: The Quest for Excellence

Think of investing as a puzzle; without a guide, it’s hard to know where each piece fits.

Selection criteria act as the missing piece that helps you complete the puzzle of investing successfully. They provide a framework to assess opportunities, leading to better-informed decisions and improved results.

Imagine Alex, an investor who went with his gut feeling and invested in projects without any clear guidelines. His results were inconsistent, with both wins and losses.

In contrast, Olivia, armed with a robust set of criteria, consistently chose investments that aligned with her goals and values. Her diligent approach led to more predictable outcomes, building her confidence as an investor.

In the captivating realm of investing, having a set of selection criteria is like wielding a magnifying glass in a treasure hunt. It sharpens your focus, allowing you to spot valuable opportunities amidst the noise.

Not only does it manage risk and make decision-making repeatable, but it also banishes procrastination and elevates your results to new heights. So, whether you’re a seasoned investor or just starting, remember that the art of selection criteria is your secret weapon—a compass that steers you toward the pot of gold at the end of the investing rainbow.


If you’re an aspiring investor looking to navigate the exhilarating world of stocks, bonds, real estate, and more, remember that having selection criteria is your golden ticket.

It’s not just about numbers and charts; it’s about having a set of guidelines that shape your journey. With these criteria in place, you’ll be equipped to manage risks, make consistent decisions, eliminate the procrastination that often accompanies uncertainty, and ultimately achieve the remarkable results you’ve dreamed of.

So, let your investment journey be guided by the power of criteria, transforming your endeavors into a strategic masterpiece that keeps the excitement alive while delivering substantial value.

If you are ready to start your journey, click here to claim your FREE Smart Investor Session where we can define your goals and overcome any obstacles that have been holding you back.